Breakthrough digital campaigns
Full service – the a to z campaigns
Dynamic digital campaign for the Australia
Product Development within a family tree
Powering technology for a new medium
Ideas beyond the basics to reward customers
Powering the mobile realm for the agencies
Powering mobile across WPP agencies
Social media campaign powered by Qontent
Launched B4U Mobile – a whole new medium
Collaborative campaigns across geographies
Luxury powered by HTML5 for iPad
Campaigns across geographies and ages
Fashion meets technology, and results are good!
Simple technology, elegant solution.
Enabling technology for the Crown
Really innovative mobile technology
Taking HTML5 where no agency has before!
Innovative mobile campaign changing retail
Picture perfect campaign
China campaign partner for TimeWarner
Powerful travel technology campaign
Ecommerce opens a new revenue stream
Ice-cream needs technology too
National Geographic
As part of our engagement as the preferred digital partner for National Geographic Channel, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign.
Case Study
The situation and Challenges:
Continuing our relationship with National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
KFC – a full digital relationship
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.
Case Study
The situation and Challenges:
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.What we did:
We build a very interactive and dynamic site which uses new JavaScripts to ensure that the site is SEO-friendly, Mobile-friendly and also fully updatable from the Content Management System. We also created a 3D landing video add that is part of the online campaign.Results and ROI:
We continue to work together on a variety of new and innovative digital campaigns for KFC (including supporting a recruitment drive recently). It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
Nissan
National Geographic Channel and Nissan wanted an exciting, high end micro site to promote a competition which asks consumers to become a star in the x-trail extreme adventure. The challenge was to create a fun, on-brand environment that utilises video content and allows easy entry to the competition online.
FabriQate created a lively micro site which also links into social media, and showcases the Nissan X-Trail through the rich interface.
Case Study
The situation and Challenges:
National Geographic Channel and Nissan wanted an exciting, high end micro site to promote a competition which asks consumers to become a star in the x-trail extreme adventure. The challenge was to create a fun, on-brand environment that utilises video content and allows easy entry to the competition online.The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand.We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.
Results and ROI:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI.Video Summary
Food Network
When Scripps USA (parent of Food Network) had to launch a family genealogy network in a record 23 days before Christmas, they approached FabriQate. TasteOfFamily.com is family genealogy networking site targeted at multi-generation users. We built in the ability to build family genealogy trees, interconnected networks, family stories, recipes and photos.
TOF was built with a very unique application of the FabriQate PHP LAMP platform, Qommera. Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growth. Site is live at TasteOfFamily.com in beta with the study and focus group tests. FabriQate is working on the phase 2 rollout functions for a wider international release. The scalability of Qommera has been successfully demonstrated as well with 99.999% uptime.
Case Study
The situation and Challenges:
When Scripps USA (parent of Food Network) had to launch a family genealogy network in a record 23 days before Christmas, they approached FabriQate. TasteOfFamily.com is family genealogy networking site targeted at multi-generation users. We built in the ability to build family genealogy trees, interconnected networks, family stories, recipes and photos.What we did:
TOF was built with a very unique application of the FabriQate PHP LAMP platform (Qommera) Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growth.Results and ROI:
Project is live in beta with the study and focus group tests. FabriQate is working on the phase 2 rollout functions for a wider international release. The scalability of Qommera has been successfully demonstrated as well with 99.999% uptime.Video Summary
Fox for National Geographic Channel
As part of our engagement as the preferred digital partner for Fox, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign.
National Geographic Channel has been a major partner in the Fox campaigns.
Case Study
The situation and Challenges:
Continuing our relationship with Fox and National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
Orange
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Case Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
Publicis Groupe
Continuing our relationship with Publicis Groupe, we build a variety a fun and interactive digital assets for various campaigns (and extending further into product development and enterprise solutions for the group itself). The biggest challenge here is to deliver the brand engagement required via the mobile medium where typically this was not being done before and deliver outstanding ROI.
We continue to have a strong working relationship across regions, and work alongside their agencies on several campaigns for them as a digital and mobile partner (across geographies).
Case Study
The situation and Challenges:
Continuing our relationship with Publicis Groupe (and its agencies), we build a variety a fun and interactive digital assets for various campaign. The biggest challenge here is to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brands involvedWhat we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various campaigns (run by Publicis agencies). Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
We continue to have a strong working relationship across regions, and work alongside Publicis Groupe on several campaigns for them as a digital and mobile partner.Video Summary
WPP
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns.
We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.
Case Study
The situation and Challenges:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various WPP campaigns. Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
We continue to have a strong working relationship across regions, and work alongside WPP on several campaigns for them as a digital and mobile partner.Video Summary
Viacom
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’. The challenge was to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey. The campaign was extremely successful creating a lot of interest for the movie.
Case Study
The situation and Challenges:
The challenge was to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey.What we did:
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’ to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey.Results and ROI:
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’. The campaign was extremely successful creating a lot of interest for the movie including mentions in the press regarding the strong engagement created via social media with the movie fans on Facebook, twitter and related networks.Video Summary
B4U Mobile TV
B4U was looking to make the most of its archives of rich content and utilise upcoming mobile technologies. While keeping the investment minimal, the aim was to create a revenue-stream from mobile thereby creating a new line of business.
We launched B4U Mobile on our Qascade platform allowing users to enjoy snippets of Bollywood, behind the scenes, exclusive interviews, and lots more unique content from B4U TV.
B4U has covered its initial investment within months, and the innovative use of technology enabled it to win the “Asian Broadcaster of the Year 2010″ award as well.
We launched B4U Mobile on our Qascade platform allowing users to enjoy snippets of Bollywood, behind the scenes, exclusive interviews, and lots more unique content from B4U TV.
B4U has covered its initial investment within months, and the innovative use of technology enabled it to win the “Asian Broadcaster of the Year 2010″ award as well.
Case Study
The situation and Challenges:
B4U was looking to make the most of its archives of rich content and utilise upcoming mobile technologies. While keeping the investment minimal, the aim was to create a revenue-stream from mobile thereby creating a new line of business.What we did:
Product Development has been one of our key skillsets and major brands approach us when they need to launch a new mobile product. Our creative ideas team in the UK, determined that mobile platforms such as the iPhone are best used for "snackable entertainment" (ie: short clips, snippets and teasers of video content). B4U had a lot of those in its archives including special outtakes, exclusive interview cuts and trailers. We built out a cloud-powered solution that directly streams fresh content from B4U to mobile handsets of its users, with analytics and feedback that help B4U also shape up its TV programming schedule.Results and ROI:
We launched B4U Mobile on our Qascade platform allowing users to enjoy snippets of Bollywood, behind the scenes, exclusive interviews, and lots more unique content from B4U TV. App features previews and trailers of upcoming films and songs as well as one-on-one interviews with Bollywood stars! All content is officially licensed by B4U and has been launched in partnership with FabriQate Mobile & B4U TV UK. B4U has covered its initial investment within months, and the innovative use of technology enabled it to win the "Asian Broadcaster of the Year 2010" award as well.Video Summary
Carat – with National Geographic
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.
Case Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROI:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
Rolls Royce
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash – but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge.
Case Study
The situation and Challenges:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge.What we did:
With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly.Results and ROI:
We have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly.. in 21 days !Video Summary
Star TV + National Geographic
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.
The whole campaign was conceptualised, crafted and coded in 21 days. A record by any standards!
Case Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROI:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
Giovanni Fashion
Fashion meets technology
An exciting new project to bring real-time content from the catwalk to the browser. We designed and developed this entire Web 2.0 platform that uses sleek JavaScript to create a vivid user experience.
Case Study
The situation and Challenges:
Fashion meets technology. The challenge was to create a fun, on-brand environment that utilises video content and allows easy entry to the competition online.What we did:
FabriQate created a lively micro site which also links into social media, and showcases the fashion through the rich interface. Heavy social media integration allows it to gain popularity with minimal push.Results and ROI:
An exciting project to bring real-time content from the catwalk to the browser. We designed and developed this entire Web 2.0 platform that uses sleek JavaScript to create a vivid user experience. The site has been a major hit and continues into Phase 2.Video Summary
TweetSwitch
TweetSwitch is an brilliant new application powered by the Comufy platform that lets you send and receive your tweets on instant messengers and email. We worked with the Comufy team to develop out the PHP and JavaScript components of this Twitter API application that has even been covered in TechCrunch.
Case Study
The situation and Challenges:
The Comufy (TweetSwitch) team approached us since they needed some high-quality premium front-end work - something they hadnt yet seen any other agency deliver. We took on the challenge and it became one of best client relationships. The Comufy platform went on further to support TweetSwitch (FabriQate also worked on this).What we did:
With such a challenge, we have built a site that replcates all features in Flash - but using JavaScript and PHP and components of CSS3. This makes the site very SEO friendly and fully update-able from the CMS.Results and ROI:
TweetSwitch is an brilliant new application powered by the Comufy platform that lets you send and receive your tweets on instant messengers and email. We worked with the Comufy team to develop out the PHP and JavaScript components of this Twitter API application that has even been covered in TechCrunch.Video Summary
Holland
Holland is the brand that the Royal Crown of Netherlands uses for its tourism and trade promotion. We have a long standing relationship with them over a variety of different digital media projects to enhance the visibility of this brand in Asia.
The Travel Schedules application is a comprehensive guide to Train, Bus, Boat schedules for the Pearl River Delta Area including Guangzhou, Shenzhen, Zhuhai, Macau and Hong Kong.
Case Study
The situation and Challenges:
Holland is the brand that the Royal Crown of Netherlands uses for its tourism and trade promotion. We have a long standing relationship with them over a variety of different digital media projects to enhance the visibility of this brand in Asia.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric and usability-focussed end product.Results and ROI:
The Travel Schedules application is a comprehensive guide to Train, Bus, Boat schedules for the Pearl River Delta Area including Guangzhou, Shenzhen, Zhuhai, Macau and Hong Kong. The app has now been built for Android platform as well.Video Summary
Nokia
Nokia was one of the earliest clients of FabriQate, and we have enjoyed a strong relationship over a variety of projects from technical research to co-branded campaigns for Nokia with other brands. We find that this relationship has grown into a strong working partnership where both companies understand the stakes involved and work hard to deliver the results required. Examples of some of the co-branded campaigns are in Work section.
Case Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
BMW – Rolls Royce Spirit of Ecstasy
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash – but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge.
World’s first HTML5 car configurator
Case Study
The situation and Challenges:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge!What we did:
With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the web app very SEO friendly and fully iPad-friendly.We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.
Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!We delivered the world's first HTML5 car configurator
Video Summary
BestBuy
Working with Nokia as a co-branded campaign, we are launching a unique mobile app that allows customers to experience the brand value of BestBuy – best service meets best price.
We find that this relationship has grown into a strong working partnership where both companies understand the stakes involved and work hard to deliver the results required.
Case Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
Canon with National Geographic
Continuing our relationship with National Geographic Channel, we built a fun and interactive digital asset for a campaign with Canon. It’s been very successful in engaging with the targeted audience.
Case Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
CNNGo
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign.
This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.
Case Study
The situation and Challenges:
Continuing our relationship with Time Warner, we build a variety of effective digital assets for various brands. We work with CNNGo, coming in to provide expertise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.Results and ROI:
The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign.Video Summary
Fiji Me
Continuing our relationship with the National Geographic and Fiji Tourism we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Case Study
The situation and Challenges:
Continuing our relationship with the National Geographic and Fiji Tourism we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
GNC
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the ecommerce. The asset itself was very engaging and helped connect the digital component of the brand to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric product that earns the client revenue.
Case Study
The situation and Challenges:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the ecommerce. The asset itself was very engaging and helped connect the digital component of the brand to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric product that earns the client revenue.What we did:
GNC was built with a very unique application of the FabriQate PHP LAMP platform, Qommera. Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growthResults and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
TCBY
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Case Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROI:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
