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FabriQate in a nutshell...

We are obsessed with transforming the retail customer experience into a seamless and frictionless process. Our technology and solutions help retailers boost sales conversions in store by providing their customers with the best shopping experience.

Over the last 4 years, we have been actively deploying mobile and post-PC technology to sculpt the best ownership and customer experience’s that our retail clients can offer. All of these clients are benefiting through enhanced engagement and breakthrough conversions due to our work.

Come and talk to us in London, Guangzhou, Shanghai, Hong Kong and now Melbourne.

Personalisation is the next big chapter for mobile in 2013
Our research work in the area of contextually-aware systems that drive personalisation algorithms has really become quite exciting over the past few months. Recent events help resonate our view at FabriQate that personalisation is going to be the biggest driver of adoption of new mobile products (especially in 2013). One of the big macro-changes happening is the public acceptance of exchanging personal data to help provide a better service.
Predictive Apps… the talk of the town these days.
  You have seen it happening. You have wanted it to happen. And you are probably already using a system that is doing it.. Some call it Behavioural Reactions, others call it Machine Learning. Some even find it a bit too creepy and cite privacy reasons to shut their minds off to it. But like it or not, it’s happening around us.
The experiments at FQ Labs
So some of you have asked about our experiments that happen at FQ Labs. Most of these are aimed at learning and pushing the limits of what mobile technology allows today.. and some of them are just a bunch of guys having fun with technology. Over the next few weeks we will share our stories from the Lab..
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