We are obsessed with transforming the retail customer experience into a seamless and frictionless process. Our technology and solutions help retailers boost sales conversions in store by providing their customers with the best shopping experience.
Over the last 4 years, we have been actively deploying mobile and post-PC technology to sculpt the best ownership and customer experience’s that our retail clients can offer. All of these clients are benefiting through enhanced engagement and breakthrough conversions due to our work.
Come and talk to us in London, Guangzhou, Shanghai, Hong Kong and now Melbourne.
Our world has become mobile. It’s done. Accept it.
77% of the world population (5.3 billion) uses a mobile phone as their most important device for communication. The last three years over 500,000 mobile apps have been developed across the many platforms, every day YouTube plays back 200 million videos on mobile devices. M-payments are now worth US$240 billion. UK and US are nearly at 50% smartphone penetration. China has over a billion mobile subscribers. And in many places, your mobile number is becoming your identity number.
The predictions for coming years are booming. Businesses and brands can’t deny this channel. They have to create their mobile presence in this world. More importantly the mobile world is global, so our scope has to be broader than the Western World. The growth in mobile subscribers is led by China and India. Asia – Japan particularly – continues to dominate global mobile ad spend and mobile payment is huge in Africa and Asia. New type of devices such as tablets, just introduced 2 years ago, have already become major platforms in this post-PC world and will be prominent in emerging markets to mobilise billions.
And that’s why just are so excited about the products and solutions that we are building in the mobile sector. But we still believe that the right mobile experience is guided by this core principle of something we internally call MobileMoments. This defines our approach about how to design and define the ideal mobile product, whether it be an app, mobile site or even a SMS that carries the message as part of the mobile experience.
At FabriQate, when we plan out the strategy for a certain mobile product to be created, we ask about the moment in which the user will need to use this product. We know it is a competitive scene when trying to gain user attention, so we try to ensure that we work to serve the exact moment when the user needs our product — and if we can serve the solution the user needs via our product, we have won the hearts of the user.
A MobileMoment could be as simple as the 3 minute window while walking from your home to your bus station everyday. Or the 26 seconds it takes, while you are waiting for your lift to show up every evening. Or perhaps it’s those couple agonising minutes after you land from a flight and are trying to figure which gate you next connecting flight is from (and how soon). All these are moments where the user can be served with the right mobile solution to match their need (eg: when is the next bus coming as I walk to the bus stop.. should I walk a bit faster to make the next bus?)
But it’s very important to serve the content at the right MobileMoment. It’s about meeting the needs of the customer with the right mobile experience at the right time.
It is a controlled experience in ideal balance – not too much and not too little.
It’s precise. It’s timely. It’s what the customer wanted.
It’s not a gimmick. It’s practical.
We believe that when we deliver this perfect mobile moment – we win the hearts of our customer.