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FabriQate at Orange Telecom / China Mobile event in China – speaking on Innovation in Branded Applications

June 28th, 2011

Manav Gupta was recently invited to speak at the Orange Mobile Innovation Conference held in Guangzhou, China.  He spoke about creating successful branding applications for marketers across verticals with a specific focus on the FMCG & Automobile industries.  He showcased results from an audit we conducted on multiple app stores to recommend relevant feature-sets brands should embrace to drive user engagement.  He went on to further display applications created by our teams and how FabriQate uses a blend of creative marketing & technology to work in tandem for optimal ROI’s for our clients.

The event was also the first glimpse into the partnership that FabriQate has signed as an exclusive partner in China for the Mobile Roadie DIY platform – through which we will expand out our focus on the Music, Sports & Conference industries in China.

The rest of the FabriQate China team, self-described as a “pack of wolves” hunted down potential leads, reached out to China’s top talents in app development, engaged members of the audience to answer questions, and brushed up on the latest industry knowledge.

As domestic and international service providers like China Mobile and Orange seek apps to populate their app stores, and brands look for new ways to reach China’s 853 million mobile subscribers, FabriQate will continue to be at the forefront of developing revenue-centric solutions for current and future clients around the world.

The event was a great success and we would like to send our thanks to Orange Telecom for inviting us to be a part of their events (for the second time).

Mobile Matters

Manav Gupta of FabriQate

Manav Gupta of FabriQate

Business Development Assistant Suki Zhang answers questions

Technology Team Lead Alex Lee and HR Manager Hugo Lam make time to pose for pictures

Event Sponsors Orange Telecom and China Mobile

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