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FabriQate in a nutshell...

We are obsessed with transforming the retail customer experience into a seamless and frictionless process. Our technology and solutions help retailers boost sales conversions in store by providing their customers with the best shopping experience.

Over the last 4 years, we have been actively deploying mobile and post-PC technology to sculpt the best ownership and customer experience’s that our retail clients can offer. All of these clients are benefiting through enhanced engagement and breakthrough conversions due to our work.

Come and talk to us in London, Guangzhou, Shanghai, Hong Kong and now Melbourne.

Predictive Apps… the talk of the town these days.
  You have seen it happening. You have wanted it to happen. And you are probably already using a system that is doing it.. Some call it Behavioural Reactions, others call it Machine Learning. Some even find it a bit too creepy and cite privacy reasons to shut their minds off to it. But like it or not, it’s happening around us.
MobileMoments. Why we believe in mobile so passionately.
Our world has become mobile. It’s done. Accept it. 77% of the world population (5.3 billion) uses a mobile phone as their most important device for communication. The last three years over 500,000 mobile apps have been developed across the many platforms, every day YouTube plays back 200 million videos on mobile devices. M-payments are now worth US$240 billion.
Tech Giants lead the recovery..
The tech industry has been hailed as a boon for growth and job creation. But upon closer inspection of multi-billion dollar valuations and scrappy startups on their way to profitability, you might notice that the revenues these companies command are wildly disproportionate to the number of people they employ. Facebook, which some have valued at $100 billion after filing for an IPO last week, employs a mere 3,000 people.
How the enterprise mobile apps story is unfolding.. iPad leads the way.
We have been involved with the Enterprise Mobile Apps scene from its early days, and its amazing to see the growth in this space as more and more companies embrace mobile technology to empower and mobilise its systems (and people). Either as a cost-saving or as a sales-acceleration, the enterprise mobile apps story is getting interesting.
Some interesting user behaviour statistics about smartphone apps
The one that amazes us is that 66% of the people check their favourite app atleast once a day… wonder how many people have Facebook as their favourite app!  
Mobile Roundup – August 2011
The last few weeks have been packed with releases, acquisitions and rumours in the mobile industry (as usual), so we decided to post an end-of-August update post to keep you updated: Windows Phone 7 Mango Update has been announced to be with us in September 1st week, so only a few days to wait. The Mango update is big news for Microsoft Windows Phone 7 developers as it introduces over 500 ...
iPad Love Affair
We gave Mikey, one of our designers, one working week with an iPad and the task to find his favourite apps, judging them on usability, interface design and function… Deja First up is Deja, designed and developed by Nimrod Ram this delightful little app utilises existing media streams tailored to you, that presents everything that’s happening in your digital world in the most entertaining and visual of ways.
Google’s new Wonder Wheel leaves users wondering!
So Google has started testing a wonder wheel on certain results (see screenshot below). It came up a couple times on various searches, but it still looks like a testing feature as it was a bit erratic (and confusing) in functionality. One can see the similarity to YouTube’s video nodes, which was a great way to discover related content. Seems like everyone is aiming for new and better ways of content discovery.
The original Rams’ 10 principles to “good design”
Nearly everyone respects and love the Apple Design .. but here are the original 10 guidelines from Dieter Rams (of Braun, Germany) from whom Apple’s lead designer Jony Ives takes his inspiration. At FabriQate our design studio pays our respect to Rams as well for this. Good Design… Is innovative – Rams states that possibilities for innovation in design are unlikely to be exhausted since technological development is always offering new opportunities ...
Top 10 tips on mobile interface design … getting it just right matters!
We often get asked to give presentations and educate other clients about mobile usability and experience design. So we have put down our top 10 tips to give your mobile app design the right finish: 1.      Respect the user environment and design based on lighting, holding style, noise levels etc Mobile User Experience and interface design is centered around understanding the environment in which the mobile device is being used.
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