Launched B4U Mobile – a whole new medium
Product Development within a family tree
Collaborative campaigns across geographies
Social media campaign powered by Qontent
Powering technology for a new medium
Campaigns across geographies and ages
Powering mobile across WPP agencies
Breakthrough digital campaigns
Powering the mobile realm for the agencies
Ideas beyond the basics to reward customers
Really innovative mobile technology
China campaign partner for TimeWarner
B4U Mobile TV
Awards and Testimonials
Client feedback summary:
B4U was looking to make the most of its archives of rich content and utilise upcoming mobile technologies. While keeping the investment minimal, the aim was to create a revenue-stream from mobile thereby creating a new line of business.We launched B4U Mobile on our Qascade platform allowing users to enjoy snippets of Bollywood, behind the scenes, exclusive interviews, and lots more unique content from B4U TV.
B4U has covered its initial investment within months, and the innovative use of technology enabled it to win the “Asian Broadcaster of the Year 2010″ award as well.
Cash Study
The situation and Challenges:
B4U was looking to make the most of its archives of rich content and utilise upcoming mobile technologies. While keeping the investment minimal, the aim was to create a revenue-stream from mobile thereby creating a new line of business.What we did:
Product Development has been one of our key skillsets and major brands approach us when they need to launch a new mobile product. Our creative ideas team in the UK, determined that mobile platforms such as the iPhone are best used for "snackable entertainment" (ie: short clips, snippets and teasers of video content). B4U had a lot of those in its archives including special outtakes, exclusive interview cuts and trailers. We built out a cloud-powered solution that directly streams fresh content from B4U to mobile handsets of its users, with analytics and feedback that help B4U also shape up its TV programming schedule.Results and ROL:
We launched B4U Mobile on our Qascade platform allowing users to enjoy snippets of Bollywood, behind the scenes, exclusive interviews, and lots more unique content from B4U TV. App features previews and trailers of upcoming films and songs as well as one-on-one interviews with Bollywood stars! All content is officially licensed by B4U and has been launched in partnership with FabriQate Mobile & B4U TV UK. B4U has covered its initial investment within months, and the innovative use of technology enabled it to win the "Asian Broadcaster of the Year 2010" award as well.Video Summary
Food Network
Awards and Testimonials
Client feedback summary:
When Scripps USA (parent of Food Network) had to launch a family genealogy network in a record 23 days before Christmas, they approached FabriQate. TasteOfFamily.com is family genealogy networking site targeted at multi-generation users. We built in the ability to build family genealogy trees, interconnected networks, family stories, recipes and photos. TOF was built with a very unique application of the FabriQate PHP LAMP platform, Qommera. Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growth. Site is live at TasteOfFamily.com in beta with the study and focus group tests. FabriQate is working on the phase 2 rollout functions for a wider international release. The scalability of Qommera has been successfully demonstrated as well with 99.999% uptime.
Cash Study
The situation and Challenges:
When Scripps USA (parent of Food Network) had to launch a family genealogy network in a record 23 days before Christmas, they approached FabriQate. TasteOfFamily.com is family genealogy networking site targeted at multi-generation users. We built in the ability to build family genealogy trees, interconnected networks, family stories, recipes and photos.What we did:
TOF was built with a very unique application of the FabriQate PHP LAMP platform (Qommera) Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growth.Results and ROL:
Project is live in beta with the study and focus group tests. FabriQate is working on the phase 2 rollout functions for a wider international release. The scalability of Qommera has been successfully demonstrated as well with 99.999% uptime.Video Summary
Carat – with National Geographic
Awards and Testimonials
Client feedback summary:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.
Cash Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROL:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
Viacom
Awards and Testimonials
Client feedback summary:
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’. The challenge was to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey. The campaign was extremely successful creating a lot of interest for the movie.
Cash Study
The situation and Challenges:
The challenge was to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey.What we did:
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’ to reach an international market and the campaign utilised viral microsites extensively with emphasis on link tracking to help monitor the campaign and refine the customer journey.Results and ROL:
FabriQate developed an innovative social media campaign for the 2009 movie ‘London Dreams’. The campaign was extremely successful creating a lot of interest for the movie including mentions in the press regarding the strong engagement created via social media with the movie fans on Facebook, twitter and related networks.Video Summary
Fox for National Geographic Channel
Awards and Testimonials
Client feedback summary:
As part of our engagement as the preferred digital partner for Fox, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign. National Geographic Channel has been a major partner in the Fox campaigns.
Cash Study
The situation and Challenges:
Continuing our relationship with Fox and National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
Star TV + National Geographic
Awards and Testimonials
Client feedback summary:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign. The whole campaign was conceptualised, crafted and coded in 21 days. A record by any standards!
Cash Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROL:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
WPP
Awards and Testimonials
Client feedback summary:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.
Cash Study
The situation and Challenges:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various WPP campaigns. Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside WPP on several campaigns for them as a digital and mobile partner.Video Summary
National Geographic
Awards and Testimonials
Client feedback summary:
As part of our engagement as the preferred digital partner for National Geographic Channel, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign.
Cash Study
The situation and Challenges:
Continuing our relationship with National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
Publicis Groupe
Awards and Testimonials
Client feedback summary:
Continuing our relationship with Publicis Groupe, we build a variety a fun and interactive digital assets for various campaigns (and extending further into product development and enterprise solutions for the group itself). The biggest challenge here is to deliver the brand engagement required via the mobile medium where typically this was not being done before and deliver outstanding ROI. We continue to have a strong working relationship across regions, and work alongside their agencies on several campaigns for them as a digital and mobile partner (across geographies).
Cash Study
The situation and Challenges:
Continuing our relationship with Publicis Groupe (and its agencies), we build a variety a fun and interactive digital assets for various campaign. The biggest challenge here is to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brands involvedWhat we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various campaigns (run by Publicis agencies). Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside Publicis Groupe on several campaigns for them as a digital and mobile partner.Video Summary
Orange
Awards and Testimonials
Client feedback summary:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Cash Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
Nokia
Awards and Testimonials
Client feedback summary:
Nokia was one of the earliest clients of FabriQate, and we have enjoyed a strong relationship over a variety of projects from technical research to co-branded campaigns for Nokia with other brands. We find that this relationship has grown into a strong working partnership where both companies understand the stakes involved and work hard to deliver the results required. Examples of some of the co-branded campaigns are in Work section.
Cash Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
CNNGo
Awards and Testimonials
Client feedback summary:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign. This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.
Cash Study
The situation and Challenges:
Continuing our relationship with Time Warner, we build a variety of effective digital assets for various brands. We work with CNNGo, coming in to provide expertise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.Results and ROL:
The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign.Video Summary
