Powering technology for a new medium
Powering mobile across WPP agencies
Powering the mobile realm for the agencies
Collaborative campaigns across geographies
Breakthrough digital campaigns
Campaigns across geographies and ages
Enabling technology for the Crown
Picture perfect campaign
China campaign partner for TimeWarner
Powerful travel technology campaign
Fox for National Geographic Channel
Awards and Testimonials
Client feedback summary:
As part of our engagement as the preferred digital partner for Fox, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign. National Geographic Channel has been a major partner in the Fox campaigns.
Cash Study
The situation and Challenges:
Continuing our relationship with Fox and National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
WPP
Awards and Testimonials
Client feedback summary:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.
Cash Study
The situation and Challenges:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various WPP campaigns. Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside WPP on several campaigns for them as a digital and mobile partner.Video Summary
Publicis Groupe
Awards and Testimonials
Client feedback summary:
Continuing our relationship with Publicis Groupe, we build a variety a fun and interactive digital assets for various campaigns (and extending further into product development and enterprise solutions for the group itself). The biggest challenge here is to deliver the brand engagement required via the mobile medium where typically this was not being done before and deliver outstanding ROI. We continue to have a strong working relationship across regions, and work alongside their agencies on several campaigns for them as a digital and mobile partner (across geographies).
Cash Study
The situation and Challenges:
Continuing our relationship with Publicis Groupe (and its agencies), we build a variety a fun and interactive digital assets for various campaign. The biggest challenge here is to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brands involvedWhat we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various campaigns (run by Publicis agencies). Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside Publicis Groupe on several campaigns for them as a digital and mobile partner.Video Summary
Carat – with National Geographic
Awards and Testimonials
Client feedback summary:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.
Cash Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROL:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
National Geographic
Awards and Testimonials
Client feedback summary:
As part of our engagement as the preferred digital partner for National Geographic Channel, we have putting together a variety of digital and mobile campaigns (some in record time) to be eventually used as promotional material and also attract new users via a viral campaign.
Cash Study
The situation and Challenges:
Continuing our relationship with National Geographic Channel, we built a fun and interactive Facebook Game for a campaign with King Tut. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. King Tut yourself is still widely quoted across social media!Video Summary
Star TV + National Geographic
Awards and Testimonials
Client feedback summary:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign. The whole campaign was conceptualised, crafted and coded in 21 days. A record by any standards!
Cash Study
The situation and Challenges:
National Geographic wanted to capture the beauty and heritage of the Ancient Treasure Ships (exhibition) that was being showcased across many countries. The campaign had to capture the essence of the experience and yet be informative and practical.What we did:
We worked with National Geographic (Fox) in record time to conceptualise, create, develop and launch their new Ancient Treasure Ships campaign online. The whole project was put together in a record 23 days!Results and ROL:
The microsite is a very interactive and engaging portal to the exhibit. We continue to work with Fox and National Geographic on further phases of this campaign.Video Summary
Holland
Awards and Testimonials
Client feedback summary:
Holland is the brand that the Royal Crown of Netherlands uses for its tourism and trade promotion. We have a long standing relationship with them over a variety of different digital media projects to enhance the visibility of this brand in Asia. The Travel Schedules application is a comprehensive guide to Train, Bus, Boat schedules for the Pearl River Delta Area including Guangzhou, Shenzhen, Zhuhai, Macau and Hong Kong.
Cash Study
The situation and Challenges:
Holland is the brand that the Royal Crown of Netherlands uses for its tourism and trade promotion. We have a long standing relationship with them over a variety of different digital media projects to enhance the visibility of this brand in Asia.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric and usability-focussed end product.Results and ROL:
The Travel Schedules application is a comprehensive guide to Train, Bus, Boat schedules for the Pearl River Delta Area including Guangzhou, Shenzhen, Zhuhai, Macau and Hong Kong. The app has now been built for Android platform as well.Video Summary
Canon with National Geographic
Awards and Testimonials
Client feedback summary:
Continuing our relationship with National Geographic Channel, we built a fun and interactive digital asset for a campaign with Canon. It’s been very successful in engaging with the targeted audience.
Cash Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
CNNGo
Awards and Testimonials
Client feedback summary:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign. This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.
Cash Study
The situation and Challenges:
Continuing our relationship with Time Warner, we build a variety of effective digital assets for various brands. We work with CNNGo, coming in to provide expertise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
This campaign is a great example of how we put our international thinking in a local context to serve a client like CNN. Using the best of our skills from our international agencies, we are delivering outstanding ROI for CNNGo in China.Results and ROL:
The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. Social media activation is also a big part of this campaign.Video Summary
Fiji Me
Awards and Testimonials
Client feedback summary:
Continuing our relationship with the National Geographic and Fiji Tourism we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Cash Study
The situation and Challenges:
Continuing our relationship with the National Geographic and Fiji Tourism we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
