Full service – the a to z campaigns
Innovative mobile campaign changing retail
KFC – a full digital relationship
Awards and Testimonials
Client feedback summary:
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.
Cash Study
The situation and Challenges:
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.What we did:
We build a very interactive and dynamic site which uses new JavaScripts to ensure that the site is SEO-friendly, Mobile-friendly and also fully updatable from the Content Management System. We also created a 3D landing video add that is part of the online campaign.Results and ROL:
We continue to work together on a variety of new and innovative digital campaigns for KFC (including supporting a recruitment drive recently). It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
BestBuy
Awards and Testimonials
Client feedback summary:
Working with Nokia as a co-branded campaign, we are launching a unique mobile app that allows customers to experience the brand value of BestBuy – best service meets best price. We find that this relationship has grown into a strong working partnership where both companies understand the stakes involved and work hard to deliver the results required.
Cash Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
