Powering mobile across WPP agencies
Powering the mobile realm for the agencies
Full service – the a to z campaigns
Ecommerce opens a new revenue stream
Ice-cream needs technology too
WPP
Awards and Testimonials
Client feedback summary:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.
Cash Study
The situation and Challenges:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various WPP campaigns. Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside WPP on several campaigns for them as a digital and mobile partner.Video Summary
Publicis Groupe
Awards and Testimonials
Client feedback summary:
Continuing our relationship with Publicis Groupe, we build a variety a fun and interactive digital assets for various campaigns (and extending further into product development and enterprise solutions for the group itself). The biggest challenge here is to deliver the brand engagement required via the mobile medium where typically this was not being done before and deliver outstanding ROI. We continue to have a strong working relationship across regions, and work alongside their agencies on several campaigns for them as a digital and mobile partner (across geographies).
Cash Study
The situation and Challenges:
Continuing our relationship with Publicis Groupe (and its agencies), we build a variety a fun and interactive digital assets for various campaign. The biggest challenge here is to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brands involvedWhat we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various campaigns (run by Publicis agencies). Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside Publicis Groupe on several campaigns for them as a digital and mobile partner.Video Summary
KFC – a full digital relationship
Awards and Testimonials
Client feedback summary:
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.
Cash Study
The situation and Challenges:
Our relationship with KFC highlights all aspects our of work. This relationship is a great example of our hybrid model of a in-house technology development team and creative talent working in harmony – functioning as a one-stop-shop. KFC benefits by using us as a full-service agency able to handle any project from creation to production to launch on an ongoing basis covering Web, Social Media, Gaming, Design and now Mobile campaigns.What we did:
We build a very interactive and dynamic site which uses new JavaScripts to ensure that the site is SEO-friendly, Mobile-friendly and also fully updatable from the Content Management System. We also created a 3D landing video add that is part of the online campaign.Results and ROL:
We continue to work together on a variety of new and innovative digital campaigns for KFC (including supporting a recruitment drive recently). It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
GNC
Awards and Testimonials
Client feedback summary:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the ecommerce. The asset itself was very engaging and helped connect the digital component of the brand to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric product that earns the client revenue.
Cash Study
The situation and Challenges:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the ecommerce. The asset itself was very engaging and helped connect the digital component of the brand to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric product that earns the client revenue.What we did:
GNC was built with a very unique application of the FabriQate PHP LAMP platform, Qommera. Using a modular development, we were able to use APIs for Kontura, Picnic and Video to enable sharing and user upload. It’s hosted on AWS EC2 servers and computation grid of S3. FabriQate was involved from the start in every aspect of design, architecture, layout and development. We also underwent an extensive testing period and user-based feedback improvements. Currently we are adding Phase 2 of functionality as the site has show tremendous growthResults and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
TCBY
Awards and Testimonials
Client feedback summary:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
Cash Study
The situation and Challenges:
Continuing our relationship with the brand we built a fun and interactive digital asset for a campaign. The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand. We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!Video Summary
