Powering mobile across WPP agencies
Powering the mobile realm for the agencies
Luxury powered by HTML5 for iPad
Dynamic digital campaign for the Australia
Taking HTML5 where no agency has before!
WPP
Awards and Testimonials
Client feedback summary:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.
Cash Study
The situation and Challenges:
Continuing our relationship with WPP, we build a variety of effective digital assets for various campaigns. We work across WPP with a variety of agencies, coming in to provide experitise and services from a mobile point-of-view. We are fortunate that this relationship also extends across countries and often we are able to add value from our international perspective as well.What we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various WPP campaigns. Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside WPP on several campaigns for them as a digital and mobile partner.Video Summary
Publicis Groupe
Awards and Testimonials
Client feedback summary:
Continuing our relationship with Publicis Groupe, we build a variety a fun and interactive digital assets for various campaigns (and extending further into product development and enterprise solutions for the group itself). The biggest challenge here is to deliver the brand engagement required via the mobile medium where typically this was not being done before and deliver outstanding ROI. We continue to have a strong working relationship across regions, and work alongside their agencies on several campaigns for them as a digital and mobile partner (across geographies).
Cash Study
The situation and Challenges:
Continuing our relationship with Publicis Groupe (and its agencies), we build a variety a fun and interactive digital assets for various campaign. The biggest challenge here is to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brands involvedWhat we did:
Working with the assets provided by the client and utilising the brand guidelines, we develop a rich-media and interactive digital asset for the various campaigns (run by Publicis agencies). Every aspect of our work on these campaigns heavily relies on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.Results and ROL:
We continue to have a strong working relationship across regions, and work alongside Publicis Groupe on several campaigns for them as a digital and mobile partner.Video Summary
Rolls Royce
Awards and Testimonials
Client feedback summary:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash – but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge.
Cash Study
The situation and Challenges:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge.What we did:
With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly.Results and ROL:
We have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly.. in 21 days !Video Summary
Nissan
Awards and Testimonials
Client feedback summary:
National Geographic Channel and Nissan wanted an exciting, high end micro site to promote a competition which asks consumers to become a star in the x-trail extreme adventure. The challenge was to create a fun, on-brand environment that utilises video content and allows easy entry to the competition online. FabriQate created a lively micro site which also links into social media, and showcases the Nissan X-Trail through the rich interface.
Cash Study
The situation and Challenges:
National Geographic Channel and Nissan wanted an exciting, high end micro site to promote a competition which asks consumers to become a star in the x-trail extreme adventure. The challenge was to create a fun, on-brand environment that utilises video content and allows easy entry to the competition online.The biggest challenge here was to deliver the brand engagement required via a digital medium where typically this was not being done before. To excite the audience and yet be able to leave a memory of the brand was our biggest challenge for this work.
What we did:
Working with the assets provided by the client and utilising the brand guidelines, we developed a rich-media and interactive digital asset for the campaign. The asset itself was very engaging and helped connect the digital component of the campaign to the offline (traditional media) elements. With use of social media and newer technologies we were able to provide a seamless link between the user and the brand.We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.
Results and ROL:
The client has acknowledged the impact of this campaign is much more wide-ranging than initially anticipated. It's been very successful in engaging with the targeted audience with relevant coverage in press and media. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI.Video Summary
BMW – Rolls Royce Spirit of Ecstasy
Awards and Testimonials
Client feedback summary:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash – but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge. World’s first HTML5 car configurator
Cash Study
The situation and Challenges:
The challenge here was to build a Flash-like Configurator for the Spirit of Centennial special car, but yet wanted it to be iPad-friendly and have a Content Management System to update content. With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the site very SEO friendly and fully iPad-friendly. Being build in 21 days flat was another challenge!What we did:
With such a challenge, we have built a site that replicates all features in Flash - but using JavaScript and HTML5. This makes the web app very SEO friendly and fully iPad-friendly.We kept in mind the clients eventual goal to be able to engage effectively with the user, and every aspect of this campaign therefore heavily relied on our RUP approach highlighting Revenue-centric, usability-focussed and yet a personalised campaign.
Results and ROL:
The client was very impressed with the impact of this campaign which was much more wide-ranging than initially anticipated. It has been very successful in engaging with the target audience with relevant coverage in press and media as well. The campaign has also demonstrated that effective use of digital media in line with the brand ambitions can provide a significant ROI. There are still mentions of this campaigns on social media and popular industry blogs!We delivered the world's first HTML5 car configurator
Video Summary
